The Group, already present in 17 countries, with 93 hotels and almost 16 000 rooms, is opening new frontiers in Ethiopia, Kenya and the Democratic Republic of Congo.
During the Africa Hotel Investment Forum, held in Addis Ababa, Accor reaffirmed its commitment to development in Africa. Accor is already present on all segments, from luxury to budget, with its Sofitel, Pullman, MGallery, Novotel, Mercure, ibis, ibis Styles and ibis budget brands.
In 2014, Accor has signed 11 new contracts in Africa:
- 1 Sofitel : in Tamuda Bay/Morocco
- 3 Pullman : 1 in Addis Ababa/Ethiopia, 1 in Kinshasa/Democratic Republic of Congo, 1 in Nairobi/Kenya
- 1 Novotel : 1 in Mohammedia/Morocco
- 3 Mercure : 2 in Morocco (Nador and Al Hoceima), 1 in Algiers/Algeria
- 2 ibis : 1 in Mohammedia/Morocco, 1 in N’Djamena/Chad
- 1 hotel without brand : in Al Hoceima/Morocco
These 11 new contracts represent some 1700 new rooms. 3 hotels, signed in 2014, are already opened in Al Hoceima & Nador.
“With already 4 openings in 2014, including ibis Casablanca Nearshore, Accor will continue its expansion in the coming months and years”, declares Antoine Guego, Chief Operating Officer Africa & Indian Ocean. ”Indeed everyone agrees that the African continent is living an economical revolution. With our strong experience -we are in Africa since 1975- we will look closely on how to expand quicker and stronger”
Accor, is the world’s leading hotel operator, with 470,000 rooms in 3,600 hotels across 14 trusted brands in 92 countries. The company is organized around two distinct divisions, HotelServices, which operates and franchises the hotels and HotelInvest, which is a hotel owner and investor. The Accor hotels sit in three segments from budget to luxury which are constantly reinventing their concept to satisfy the needs of business and leisure customers around the globe. Accor brands include in luxury-upscale; Sofitel, Pullman, MGallery and Grand Mercure, The Sebel, midscale; Novotel, Suite Novotel, Mercure and Adagio and economy; ibis, ibis Styles, ibis budget, adagio access and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.
The Group’s 170,000 employees benefit from working for a company that believes in progression and has an industry leading training program, the Accor Académie. Since its creation 45 years ago, Accor is making innovation and sustainable hospitality the focus of its strategic vision as well as of its customer-centric approach development and innovation process.
Manoël Parrent – [email protected]