The Ethiopian Tourism Night was organized by the Embassy. This event aimed at presenting the possibilities and opportunities that Ethiopia is endowed to attract more tourists and visitors to discover this great land of ancient culture and unique natural scenery.
At this occasion, H.E. Ambassador Teshome Toga stated that Ethiopia has changed for the better to bring value to its multifaceted assets, ranging from an exceptionally rich culture and nature to a dynamic economy and a rapidly developing infrastructure.
Ambassador Teshome Toga also updated the attendees on the recently formulated Ethiopian tourism development policy, which has the goal to accelerate the development of the sector. A new Ethiopian Tourism Organization was also created with the aim of developing and promoting touristic activities. He encouraged all Benelux tour operators to take advantage of Ethiopia’s tourism potential and to consider Ethiopia as one of their destinations. The Embassy, he further assured, is here to help them link with Ethiopian tour operators and assist them in any possible way to that end.
As an early and faithful traveller to Ethiopia, Chris Aelbrecht, Product Manager of SENSATIONS, TRAVEL DESIGNER, also gave his thoughts about tourism opportunities in the country. He talked about one of his favorite spots in Ethiopia, the Simien Mountains, which is endowed with “very impressive sights”. He warmly invited other tour operators to include a visit of these mountains in their tour. According to him, the country developed a lot since the 1990s. Today, tourists can enjoy a high standard of comfort and good accommodations during their trips in Ethiopia. One further strong points of Ethiopian tourism are the very highly trained guides, he further stated.
The colorful event also gave the guests a chance to discover the authentic and organic Ethiopian cuisine, raw and roasted Ethiopian coffee as well as several Ethiopian wines and beers. Live traditional dances and a fashion show were met with enthusiasm by the guests, which were thereby provided further insights of the multifaceted potentiel of Ethiopia as a touristic destination.
The event was generously sponsored by Unibra, which is about to launch Zebidar, a new beer company in Ethiopia.
Source: Ethiopian Embassy in Brussels