Addis Ababa, Ethiopia – Ethiopian Airlines has cut 40 percent of its fare for travelers who come to Ethiopia in a bid to encourage tourism.
This was announced on May 8, 2014 by CEO of Ethiopian Airlines Tewolde Gebremariam at a press conference organized in collaboration with Ethiopian Tour Operators Associations and Ethiopian Hotels Association.
According to Tewolde, the challenges of Ethiopian tourism are competitive price, product development and provision of other services.
Therefore, we have to make sure that global standard services in transportation, tour guidance, hotel management, among other services, are delivered, he added.
The present discount in transportation fare is one way the airlines contributes to the national economic development, the CEO said, adding that stakeholders in tourism sector should also look at things from this angle.
CEO of Ethiopian Tourism Organization Solomon Tadesse on his part stated that the Ethiopian Airlines, among stakeholders has taken the first step to boost tourism and contribute to the national economy growth. This move would play a pivotal role in increasing the flow of tourists to Ethiopia, he pointed out.
The CEO indicated that even if Ethiopia is one of the best tourist destinations in the world, it has a long way to go in image building and standardized service provision.