Addis Ababa, Ethiopia – Ozzie Business and Hospitality Group, the organizer of the 3rd Hotel Show Ethiopia, announced that MICE East Africa Expo and Forum will be held in Addis in March 2016 at the United Nation Conference Center.
MICE (Meetings, Incentives, Conference and Exhibition) is a type of forum where prominent groups and stakeholders come together for a specific purpose.
More than 500 international event organizers, travel agents, and destination management companies, hosted buyers, airlines, conference and hotel resorts, international booking operators, professional conference organizers ( PCO) are expected to participate in the MICE Expo and Forum.
Corporate and event planners, loyalty program innovators, government support authorities, travel and event planners and MICE business professionals will also come to the meeting.
Kumneger Teketel, Managing Director of Ozzie told Capital that the MICE Expo will widen Ethiopia’s potential of hosting many international events and exhibitions.
“We are not ranking high with regards to hosting numerous international meetings and events although Ethiopia is a center for a number of international institutions. We are rather weak when compared with Morocco or South Africa.’’
“The MICE exhibition will portray the big conference halls, good hotel and other facilities that are suitable for conducting meetings, exhibitions, and forums in Addis. An exchange of knowledge with Ethiopian and East African countries’ stakeholders will take place at the event. MICE will be the best instrument to unbolt the nation’s business tourism potential,” Kumneger said.